Spearheaded by the federal Attorney-General's Department, the campaign aims to raise awareness about the abuse of older people, including highlighting the help and services on offer, as well as encouraging community interactions to help support older people.
Data shows one in six people aged over 65 have experienced some form of abuse, and most people (61 per cent) who experience abuse do not seek help or advice.
The 2024 Senior Australian of the Year, Ms Yunupiŋu said Elders are the backbone of families and communities.
"They deserve dignity and respect, but sometimes abuse can happen to our older people," the Yolŋu woman said.
"We all know the abuse of older people isn't part of our culture, so we need to come together and yarn about it so we can stop it from happening."