“Respect. Dignity. Feeling safe. These are the things that never grow old, the simple things that people of all ages have a right to."
This Queensland multimedia communication campaign talks to everyone, and provides contacts for those who experience, witness, or suspect elder abuse.
The campaign shifts the emphasis away from the victimisation of older people to a focus on respect, dignity, and safety.
This suite of campaign materials can be shared to help support elder abuse prevention.